Gaming Companies Never Learn

Posted on January 20th, 2010 in News Stories,TJSky13 by TJSky

dj hero 300x163 Gaming Companies Never Learn

I’ve been contemplating purchasing DJ Hero. I can live out my fantasy of being a DJ to recognizable songs that I enjoy from the comfort of my own home. Now, it didn’t sell that well last year, but let’s face it, for $150 bucks in our economy, that was just a stretch. However, tax season is upon us. Even those who struggled to make Christmas magic will be spending at least some of their tax money on luxuries such as electronics. I am no exception.

But then I was reading that Activision already announced it’s working on DJ Hero 2 for 2011. Ok, so I can spend $150 next month, and a year later would be faced with dropping that money again for a better version. That happens all the time, but Activision, why warn us that you are doing that? It’s just not an intelligent business move.

It’s like when Sega released the Sega 32X, while announcing that the following year the Saturn would be coming out. Then when the Saturn came out they announced they were working on the Dreamcast to come out a year or two later. Why the hell would someone want to spend a significant amount of money on a product that the company who produced it doesn’t even think is the best? It’s like saying “Here, spend $200 on this, it will keep you busy until we release our really good product next year and you can dump another $300 into our pockets.”

Are gaming companies that egotistical to think we can’t wait to throw money their way, or truly just that ignorant to the fact that consumers may be turned off by the prospect of their purchase being obsolete in a year.

I may still busy the original DJ Hero because I really like the track list. I’m a little on the fence though. I’m certain that the vast majority who heard that announcement have canned their idea to get DJ Hero and will wait the year to get DJ Hero 2. A year of waiting can save you $150 and get you, what will probably be, a better product.

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