The Devanny-Condron Funeral Home in Massachusetts is trying to remind people that the funeral home is a center for community life.  How does one do this?  By having a chili cook-off of course!

Not only that, they are having Easter Bunny visits, murder-mystery shows, and limo rides for couples on their 50th wedding anniversary. The last thing I want to do on my 50th wedding anniversary is be in a funeral home limousine.  My family will be in that bitch following my hearse soon enough.

Oh, I forget, they are even sending monthly birthday cakes to a local senior center.  It just sounds like guerrilla marketing to me; everyone loves free sweets.

Maybe I’m being too harsh.  Perhaps the funeral home’s mission is truly to keep the community upbeat so when unfortunate events happen, and they spend $10,000 at Devanny-Condron, they will feel a greater sense of comfort.   As they mourn their loved one, they can also reminisce about the best chilli they ever had back in the 2010 cook-off.  Comfort like that is priceless.